Derek Daley

Derek Daley

Product Designer    //    Pizza Enthusiast

About Me

I’m a Product Designer with a passion for beautiful experiences. Currently, I’m designing for the Kroger Co. External Link Logo , helping to build a world class grocery ecommerce experience for millions of shoppers around the U.S.

Bachlors Degree in Media Informatics from NKU

Advanced Design Thinking Certification from IDEO U

Proficiencies: Sketch LogoInvision Logo Invision Studio LogoAdobe Creative Cloud Logo

My Work

CASE STUDY

Modernizing Support Tracking Tools

Client: Kroger

Role: Product Designer

Understanding & building foundations in a new role.



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A laptop with the Kroger website on the screen
The Kroger Logo

JOB OVERVIEW

My Time At Kroger

Client: Kroger

Role: Visual Designer

Working on Products, Tools, Savings, and Accounts Teams, building a world class grocery ecommerce experience.



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A laptop with the Kroger website on the screen
The Kroger Logo

JOB OVERVIEW

My Time At CompleteSet

Client: CompleteSet

Role: Visual Specialist (Photo/Video)

Responsible for Product Photography and Social Media design, I helped CompleteSet define its visual identity, and take marvelous photographs of thousands of items.



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A Laptop with the completeset logo and a picture of a toy on it.
The completeset logo

CASE STUDY

Get Tide Now / Wash Agents

Client: Tide P & G

Role: Full Stack Designer (UI / UX / Front End Web Dev)

Building a web MVP for crowd sourced laundry.



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A iPhone with the Tide Now Logo on it's screen
The P and G Logo