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Hey there! My name is Derek Daley and I’m a passionate Product Designer currently working on Associate Experiences for The Kroger Company. In the past, I’ve worked as a front-end web developer, a studio photographer, and for the past 4 years, a UI & UX designer.
Throughout my diverse experiences, I’ve found that design is something I’m passionate about. The process of building and improving experiences for others to use and enjoy is something I can’t believe I get to do professionally. When I get feedback that a change or experience I’ve designed is enjoyed by my users, there’s no better feeling.
I’m fortunate enough to find myself currently designing at The Kroger Co. in Cincinnati Ohio, where I worked as an Interaction / UI Designer in Customer Experiences for 2 1/2 years, and then accepted a new position as an all-purpose Product Designer (UI/UX) in Associate Experiences for the past 1 year and 5 Months.
My personal goal as a designer at this time is to continue to grow in as many areas as possible. I've started to learn what parts of design I enjoy, and which ones I still need work in, but overall I want to be as well rounded as I can. Outside of work, I just recently finished up my Advanced Design Thinking Certification from IDEO U (thank you Kroger for funding my education!), as well as reading “Articulating Design Decisions” by Tom Greever (communication is key!) I’m always taking new courses and trying to read to keep my mind fresh, creative, and engaged.
A few other things about me, I love taking photographs, playing my Bass or Guitar, I’m a bit of a tech nerd, and I own NFT Racehorses (I know, I know, NFT’s!). Also, I’m obsessed with finding my perfect pizza recipe.
I’d love to talk more if you are interested.
Kroger Techology & Digital
June 2018 - Current (3 yrs 10 mos)
Associate Product Designer
Nov 2020 - Present (1 yr 4 mos)
User Interface Designer
Apr 2019 - Nov 2020 (1 yr 7 mos)
Contracting UI Designer
Jun 2018 - Apr 2019 (10 mos)
May 2017 - Jan 2018 (9 mos)
Jan 2016 - May 2017 (1 yr 5 mos)